Nau Mai, Haere Mai

Eastern Bay Primary Health Alliance

EBPHA welcomes you. We are a Primary Health Organisation based in Whakatāne. We support the provision of primary health care services through General Practices, the EBPHA community health team and other health providers to the many people of the Eastern Bay of Plenty.


1st March 2021

The Whakatane Community Testing Centre is open at Med Central.




Protect your whanau from serious diseases, immunise.


Eastern Bay Primary Health Alliance (EBPHA) is proud to deliver services in the following areas, working within and addressing the specific health needs of our community. Click the Service Delivery button below for a complete and up to date list of services delivered by Eastern Bay Primary Health Alliance..


Hapainga Stop Smoking Service

Quitting smoking is an individual journey to wellness and we are here to help you.

Childhood Immunisation Service

EBPHA is part of a regional approach to improve immunisation coverage to protect our tamariki from preventable diseases.

Diabetes and Heart Health Self Management

The Diabetes and Heart Health Self-Management classes run at locations within the Eastern Bay of Plenty.

Dietitian Services

The Dietitian works with clients and their whānau to provide support and information to help them achieve and maintain a healthy body weight and lifestyle.

Diabetes Services

The Diabetes nurse works with other health professionals including General Practice Doctors and Nurses to promote wellness for people with Diabetes.

School Based Health Service

The School Based Health Service has 5 Nurses working 25-30 hours/week in decile 1-4 Secondary Schools in the Eastern Bay of Plenty.

Primary Health Counselling

The Primary Health Counselling Service offers short term counselling support for Youth and Adults with mild to moderate mental health situations/conditions

Youth Sexual Health

.We offer contraception, pregnancy tests, cervical screening, sexual health check-ups, treatments, advice and information.

Integrated Case Management

CM is a navigation and coordination service. It has been developed to ensure closer integration with General Practice (GP).

Serving the  eastern bay of plenty

Healthy Whānau – Healthy Lives: To lead community health care by having respect for all peoples and acknowledging Mana Atua, Mana Tupuna, Mana Whenua and Mana Tangata.


Medical Centres




The Eastern Bay Primary Health Alliance (EBPHA) is proud to be associated with it’s many providers who have been providing a range of high quality services to the community for many years.

Annual Report 2020

What a year 2020 has been. It’s safe to say that
COVID-19 has been a disruptive and seminal event.
Amid the significant challenges, our General Practices
swiftly responded to ensure their clinics remained
operational and patient safety was at the forefront
of care. Clinicians adopted virtual/phone consults
and many practices have seen the benefits of virtual
consults and have continued to provide this service.


Annual Report 2019

The strength in a Primary Health Alliance is the value
it adds to its members and ultimately the community it serves. This last year has been tumultuous for the organisation and as a result it needed to hit reset. Sadly, the previous Chair Bryan Gould tendered his resignation after an eight-year tenure. The Board would like to thank Bryan for his input and commitment.


Annual Report 2018

EBPHA Annual Report – 2018  Chairman’s Report For the Eastern Bay Primary Health Alliance (EBPHA), the past year was for the most part business as usual. That meant that, as her report makes clear, our Chief Executive, Michelle Murray, and her first-class team, “Maintained over the whole period their usual high standards of commitment and performance in delivering primary health care to patients in the Eastern Bay.” But in other respects, the year was by no means without incident.  


Annual Report 2017

The past year was again one of solid achievement. With seven years of experience and achievement behind us, we know what we need to do to meet our responsibilities to our communities. But we can never say that we can relax or function on auto-pilot. Our task now is to refresh, not to rest on our laurels, to do better the things we already do well, and to identify new tasks, new goals and new horizons. Download full EBPHA 2017 annual report



ManageMyHealth™ puts you in control. ManageMyHealth™ is an online service that gives you the freedom to manage your health needs and that of your family anytime, anywhere.


EBPHA has a clinical advisory group made up of 4 General Practitioner’s, 1 General Practice Nurse, 1 Nurse Practitioner, EBPHA General Practitioner Liaison, and EBPHA Clinical Nurse Educator. Our aim is to provide quality clinical guidance to help determine priorities for primary health care across the Eastern Bay of Plenty. We currently hold clinical advisory group meetings every second month

Dr Joanne McKnight

General Practitioner, Ohope Beach Medical Centre

Pare O’Brien

Nurse Practitioner, Whakatane

Tracey Wilson

Registered Nurse, Tarawera Medical Centre

Dr Rachel Shouler

GP Liason, Eastern Bay Primary Health Alliance

Dr Jethro Le Roy

General Practitioner, Med Central

Dr Marieke Roelofs

General Practitioner, Church Street Surgery

Say Hello!

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