About US


EBPHA is a Primary Health Provider,  funded by the local District Health Board to support the provision of essential primary health care services, mostly through general practices to those people who are enrolled with us.

Primary health care relates to the professional health care received in the community, usually from a general practitioner (GP), practice nurse or allied health professional. Primary health care covers a broad range of health and preventative services, including health education, counselling, disease prevention and screening.



To be passionate (care) about all we do, thereby delivering superior value to our communities. EBPHA is recognised as an innovative health leader. We will be committed to providing high quality services, and work in a collaborative manner.


To respect all individuals, value their contributions, and recognise the importance of diversity. EBPHA works collaboratively with all health providers, communities and sectors to ensure everyone can enjoy a healthy life. We will consider all viewpoints, professionalism will be upheld/maintained.


To be our best in everything we do. EBPHA delivers high quality services for the best possible health outcomes. We will be enthusiastic and motivational, make evidence based decisions where possible, and drive performance.


Respect for kotahitanga mo ngā iwi katoa; Mana Atua, Mana Tūpuna, Mana Whenua, Mana Tangata.


To lead community health care.


Healthy Whānau – Healthy Lives.




The Eastern Bay of Plenty is a beautiful place to live in with many stunning beaches and large areas of ancient native forest. We are the Kiwi Capital of the world.

The Whakatāne District, Kawerau District and Ōpōtiki District make up the Eastern Bay of Plenty region. There are approximately 51,550 people living in the Eastern Bay of Plenty. Almost all (around 98%) of this population are enrolled in an Eastern Bay General Practice.

Eastern Bay Primary Health Alliance is contracted to deliver services to over 48,550 people. Half of the population are Māori. The Eastern Bay of Plenty spans a large geographical area that features areas with some of the poorest and most deprived rural areas of New Zealand. Over half the population live in soci-economic deprived areas . Māori are overrepresented in health outcomes and this group experiences poor access and geographic isolation from services. Many of these areas are faced with significant challenges and opportunities in terms of socio-economic and cultural determinants of health, deprivation, education and employment outcomes.

The Eastern Bay Primary Health Alliance is committed to lifting the health and wellness of our local Iwi and communities. Lifestyles, social determinants and ageing of the Eastern Bay of Plenty population means more people with complex health needs and that an integrated approach is required. This growth in complexity required quality services that will be able to co-ordinate multiple care pathways.

We believe a truly regional approach delivered locally will reduce fragmentation, build capability, build on respective strengths, ensure viability, and provide a better platform for service integration. A shared voice will better enable engagement across health services and lead to better health journeys for people in the Eastern Bay of Plenty.

Te Kāhui Māngai
Census Data
Whakatāne Local Government Website


The EBPHA is governed by a Board consisting of an independent Chair and 9 members, 3 of which are from Iwi, community and clinical representation.

The Trustee members are:

Ken Whelan (Board Chair)
Amohaere Tangitu
Angela Jackson
Dr Chris McKnight
Lance McNicholas
Erin Beeler
Fiona Wiremu
Linda Steel
Shaneen Simpson-Almond
Dickie Farrer


Greig Dean

Greig Dean

Interim CEO

Integrated Case Management Manager

Ngaire Lewis

Ngaire Lewis

Business Development and Relationship Manager

07 306 2312

Kirsty Gregory

Kirsty Gregory

Business Manager

07 306 2327

Russell Ingram-Seal

Russell Ingram-Seal

Decision Support Manager

07 306 2314

Keith Gregory

Keith Gregory

Chief Information Officer

07 306 2310

Dr Rachel Shouler

Dr Rachel Shouler

General Practice Liaison

07 306 2300

Sandra Innes-Smith

Sandra Innes-Smith

Rheumatic Fever Coordinator

07 306 2300

Caroline Steens

Caroline Steens

Long Term Conditions Lead

07 306 2331

Lizzie Spence

Lizzie Spence

Smokefree Lead

07 306 2315

Suzanne Thompson

Suzanne Thompson

Childhood Immunisation Coordinator

07 306 2311

Nicky Tarbotton

Nicky Tarbotton

Youth Health Lead

07 306 2309

Jamie Sullivan

Jamie Sullivan

Primary Health Practitioner Team Lead

07 306 2346


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EBPHA is committed to providing and maintaining a safe work environment for the health, safety and welfare of our staff, contractors, visitors and members of the public who may be affected by our work. HSWA is NZ’s workplace health and safety law and sets out the principles, duties and rights in relation to workplace health and safety.

Under the new Health and Safety at Work Act (2015) all workers have health and safety responsibilities when at work. They must take reasonable care to ensure the health and safety of themselves and others, and to comply with the business’s reasonable instructions and policies.

Other people in the workplace, such as visitors or customers, also have health and safety duties and must also comply with the business’s policies. Find out more about the Health and Safety at Work Act 2015.


We collect your health information to provide a record of care. This helps you receive quality treatment and care when you need it. We also collect your health information to help:

Keep you and others safe
Plan and fund health services
Carry out authorised research
Train healthcare professionals
Prepare and publish statistics
improve government services
Information quality
We’re required to keep your information accurate, up-to-date and relevant for your treatment and care.

Confidentiality and information sharing Your privacy and the confidentiality of your information is really important to us.

Your health practitioner will record relevant information from your consultation in your notes.
Your health information will be shared with others involved in your healthcare and with other agencies with your consent, or if authorised by law.
You don’t have to share your health information, however, withholding it may affect the quality of care you receive. Talk to your health practitioner if you have any concerns.
You have the right to know where your information is kept, who has access rights, and, if the system has audit log capability, who has viewed or updated your information.
Your information will be kept securely to prevent unauthorised access


You have rights when you receive health or disability services whether you pay for those services or not. Everyone using a health or disability service has the protection of a Code of Rights. An independent Commissioner promotes and protects these rights under a New Zealand law called the Health and Disability Commissioner Act 1994. When receiving a health or disability service, The Code of Rights gives you 10 rights:

  • To be treated with respect.
  • To be treated fairly without pressure or discrimination
  • The right to dignity and independence
  • To receive a quality service and to be treated with care and skill
  • To be given information that you can understand in a way that helps you communicate with the person providing the service
  • To be given the information you need to know about your health or disability; the service being provided and the names and roles of the staff; as well as information about any tests and procedures you need and any test results. In New Zealand, people are encouraged to ask questions and to ask for more information to help them understand what is going on
  • To make your own decision about your care, and to change your mind
  • To have a support person with you at most times
  • To have all these rights apply if you are asked to take part in a research study or teaching session for training staff
  • The right to complain and have your complaint taken seriously

If you would like to find out more about your rights, or if you have any complaint about the health care you have received, you can get help from your local advisory service or contact:

Health and Disability Commissioner
0800 11 22 33

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